Identity obesity is the excessive and inappropriate collection, retention and sharing of personal information which tends to escalate over time as people and businesses continue to mismanage their private information. This behavior forms the root cause of an identity theft epidemic which is addressed by Identity Diet. Despite the dangers, consumers and companies handle personal information carelessly, without understanding the risks.
Like overeating, identity obesity can have negative consequences, however, unlike overeating, it is extremely difficult and sometimes impossible to reverse the effects of identity obesity which makes identity theft prevention through awareness and education even more important. Learn more about identity obesity in this article.
In addition, consumers have limited information about the huge number of identity protection solutions in the market or their rights under consumer laws, and, lack sufficient time to research, select and proactively monitor their identities. Most people believe that they can just sign up for a credit monitoring service and solve all their identity theft problems without any additional efforts on their part. However, automated credit monitoring is just one aspect of comprehensive identity protection efforts which the Identity Diet teaches.