Personalized Identity Theft Protection
Identity Diet is a registered program which empowers consumers with a unique, mind stimulating and assisted identity theft protection approach through education, assessments and personalized identity protection plans.
Identity theft continues to affect many people, especially high target identities such as celebrities, executives and wealthy individuals who are even more exposed to the threats and consequences of identity theft which may include credit disruption, private information disclosure, identity fraud, criminal accusations, or negative media attention. In fact, the affluent wealthy individuals who live in high scale populated neighborhoods, travel abroad, play tennis, go skiing, or have an interest in cultural arts are much more likely to be targets and victims of identity theft according to recent studies conducted by Experian. Consider these startling statistics:
• In 2009, more than eleven million people were affected by identity theft, which was a 10 percent increase from 2008.
• The majority of victims don’t detect identity theft until three months after fraud occurs. It takes some people years to discover that something went wrong.
• Stolen wallets and documents account for 43 percent of all identity theft cases, which shows that not only theft doesn’t always involve technology, but also consumers can reduce identity theft risks by at least 43 percent with proper awareness and education.
• In more than 50 percent of all identity theft cases, the victim knows or has done business with the criminal.
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Identity Diet Services
Identity Obesity
Identity obesity is the excessive and inappropriate collection, retention and sharing of personal information which tends to escalate over time as people continue to mismanage their private information. This behavior forms the root cause of an identity theft epidemic which is addressed by Identity Diet. Despite the dangers, consumers and companies handle personal information carelessly, without understanding the risks. Like overeating, identity obesity can have negative consequences, however, unlike overeating, it is extremely difficult and sometimes impossible to reverse the effects of identity obesity which makes identity theft prevention through awareness and education even more important.
In addition, consumers have limited information about the huge number of identity protection solutions in the market or their rights under consumer laws, and, lack sufficient time to research, select and proactively monitor their identities. Most people think they can just sign up for a credit monitoring service and solve all their identity theft problems without any additional efforts on their part. Identity monitoring such as credit monitoring is just one component of comprehensive identity protection efforts which still requires consumer intervention to detect fraud.
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