Personalized Identity Theft Protection
Identity Diet Overview
Identity Diet is a mind stimulating identity protection program which educates and empowers consumers to develop their customized and actionable identity theft protection plan.
Identity Theft Facts
Identity theft continues to affect many people, especially high target identities such as celebrities, executives and wealthy individuals who are even more exposed to the threats and consequences of identity theft which may include credit disruption, private information disclosure, identity fraud, criminal accusations, or negative media attention. In fact, the affluent wealthy individuals who live in high scale populated neighborhoods, travel abroad, play tennis, go skiing, or have an interest in cultural arts are much more likely to be targets and victims of identity theft based on completed statistical studies. Consider these startling statistics:
• In 2009, more than eleven million people were affected by identity theft, which was a 10 percent increase from 2008.
• The majority of victims don’t detect identity theft until three months after fraud occurs. It takes some people years to discover that something went wrong.
• Stolen wallets and documents account for 43 percent of all identity theft cases, which shows that theft doesn’t always involve technology.
• In more than 50 percent of all identity theft cases, the victim knows or has done business with the criminal.
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Identity Obesity
Identity obesity is the excessive and inappropriate collection, retention and sharing of personal information which tends to escalate over time as people continue to mismanage their private information. This behavior forms the root cause of an identity theft epidemic. Despite the dangers, consumers and companies handle personal information carelessly, without understanding the risks. Like overeating, identity obesity can have negative consequences, however, unlike overeating, it is extremely difficult and sometimes impossible to reverse the effects of identity obesity which makes identity theft prevention through awareness and education even more important.
In addition, consumers have limited information about the huge number of identity protection solutions in the market or their rights under consumer laws, and, lack sufficient time to research, select and proactively monitor their identities. Most people think they can just sign up for a credit monitoring service and solve all their identity theft problems, but this is not the case as some companies are advertising. Credit monitoring provides only limited protection and still requires consumer intervention to detect fraud.
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